Some companies do more than simply deliver a service — they change lives. Hair Development is one of those rare brands. For over 50 years, the company has been a specialist in hair loss solutions, hair replacement systems and premium hair extensions, combining craftsmanship, innovation and deep human understanding in everything they do.
A Family Business Built on Heritage and Trust
Led by Creative Director Janice and Managing Director Mark Burns, Hair Development is a proud family business founded by Janice’s late father, Stanley. His vision and values continue to guide the company today.
From ethically sourced hair to state-of-the-art manufacturing techniques, Hair Development designs and produces cutting-edge hair replacement systems for clients all over the world.
Their work goes far beyond individual clients. The company supplies the television, film and theatre industries, and while discretion is essential in their field, their hair is seen globally at the Oscars, the Grammys, the Golden Globes and the BAFTAs through the world’s leading stylists.
In an industry where confidence, privacy and trust matter deeply, Hair Development plays a vital role in restoring not only appearance, but also self-esteem and wellbeing.
The Need for a Digital Presence That Truly Reflected the Brand
When Janice and Mark took over the business in 2018, they knew that their digital presence needed to reflect the true level of expertise and care behind the brand.
Their previous website no longer represented who they were or the international standard of work they delivered. What they needed was not just a new website, but a digital experience that felt warm, welcoming and truly aligned with their values.
That is where Penta Creative came in.
A Partnership Built on Listening and Collaboration
From the very first meeting, the decision felt clear. The collaboration between Hair Development and Penta Creative was built on trust, open communication and, above all, listening.
The Penta team took the time to understand the brand, its heritage and its ambitions — and then translated that vision into a seamless digital experience.
The result is a website that feels both refined and human.
A warm and inviting landing page, carefully considered colours, elegant graphics, immersive video content and a structure that clearly reflects Hair Development’s expertise — from their bespoke systems to their extensive range of over 65 colour options.
Every detail was designed to create a sense of comfort, confidence and credibility for visitors from all over the world.
More Than a Supplier: A True Digital Partner
What truly stood out for Hair Development was the way Penta worked as a partner, not just a supplier.
Ideas were discussed, refined and improved together. Whenever the team wanted to add something or make an adjustment, Penta responded quickly and thoughtfully — always making time, even while managing many other projects.
As the Hair Development team puts it: time is the most precious gift you can give — and that level of care made all the difference.
From Launch to Awards: A Shared Success Story
The impact of the new website was immediate. So much so that Janice and Mark decided to enter it into the London Chamber of Commerce SME Business Awards.
The result?
Hair Development became a finalist for Website of the Year, alongside nominations for Family Business of the Year and Businesswoman of the Year.
For Hair Development, this recognition is not only a proud moment for their brand, but also a shared success with Penta Creative. Because great partnerships deserve to be celebrated — and giving credit to the people who support your journey is just as important as the achievement itself.
“We are incredibly proud of Penta, and we are thrilled that they are in the final with us for Website of the Year at the London Chamber of Commerce Awards.”
— Hair Development
Looking Ahead
This project is a reminder that great design is not just about visuals — it’s about understanding people, telling their story and creating digital experiences that truly represent who they are.
Here’s to strong partnerships, meaningful work, and many more success stories ahead.
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