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Cuva

Project Year:

2025

Services:

UI & UX / Web Design

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The Challenge

Entering the UK online pharmacy market meant competing in one of the most governed digital sectors. Cuva Health needed to build trust, be fully authorised, and gain visibility without paid advertising.

The challenge included competing with established national pharmacies, navigating NHS standards, implementing compliant backend systems, and building credibility from scratch. The priority was risk reduction while creating a sustainable healthcare platform built for long-term growth.

The Solution

We took a compliance-first, ground-up approach, embedding set requirements into every stage of the build. Clear user journeys were supported by a scalable and manageable technical structure.

With no existing audience, we focused on trust-led healthcare design, clear messaging, and an organic-first SEO strategy, enabling Cuva Health to grow visibility and credibility steadily with 0% paid media.

Design and Development Process

Discovery & Planning

Regulatory requirements, technical constraints, and business goals were defined early, reducing launch risk by 100%.

Design & Platform Development

User journeys, wireframes, and healthcare UX were developed to meet validated standards while remaining simple and accessible.

Testing & Optimisation

Performance, usability, and integration testing ensured a reliable, approved launch with 0 critical issues.

The Results

Within four months, Cuva Health generated 5,000 orders, achieved through 100% organic acquisition. The brand established strong visibility and trust in a highly regulated healthcare market, without paid advertising. The platform proved fully regulatory-safe and 100% scalable, ready to support future growth.

Web Optimization

% 100

Organic Acqusition

% 100

SEO Optimization

% 100

Reimagining the Future Beyond Time.

A New Era in Healthcare
Powered by Technology

Cuva is a leading digital platform offering innovative solutions in health technologies. Through our collaboration with Cuva as Penta Creativie, we further enhanced the platform’s user-friendly structure and technological infrastructure. This partnership contributed to Cuva’s digital transformation process and enabled it to offer a reliable and sustainable digital experience that makes access to healthcare services easier for users.

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Redefining the
Healthcare Experience on Mobile

The Cuva platform has been optimized for mobile device users to provide fast access and a seamless user experience. The mobile interface has been redesigned based on the desktop experience to be simple, clear, and user-centered.

Thanks to large buttons, a minimalist design approach, and easy one-handed use, users can effortlessly access the healthcare services they need. Cuva’s digital healthcare solutions are now accessible anytime, anywhere via mobile devices.

A New Digital Era
in Desktop Healthcare

Cuva’s desktop website has been updated with a modern and clean design to provide users with easy access to comprehensive information about digital healthcare services, solutions, and visionary projects. The homepage captures visitors' attention with informative content, striking visuals, and intuitive navigation.

Key topics such as expert opinions, healthcare solutions, technological infrastructure, and user experience–oriented projects have been highlighted for quick access by desktop users.

What's Next?

With strong organic foundations in place, Cuva Health is preparing to scale further. In 2026, the strategy will expand into paid digital marketing, supported by a dedicated acquisition budget. The platform and infrastructure are already built to support this next phase without redevelopment.

Trust-Led Design

Trust was the foundation of every design decision. Clear layouts, calm visuals, and healthcare-appropriate messaging helped users feel confident and informed, supporting early credibility in a sensitive sector.

A Compliant Healthcare Experience

The website delivers a clear and structured experience aligned with NHS and UK healthcare standards, helping users understand services and next steps without friction.

Built for Performance and Scale

The platform performs reliably across devices and is engineered to support increased traffic and new services. Its technical foundation ensures 100% readiness for scale without compromising compliance or usability.